住建部选取青岛等9城试点规范城市户外广告设施管理

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According to the website of the Ministry of Housing and Urban-Rural Development, the Ministry of Housing and Urban-Rural Development recently issued《关于开展规范城市户外广告设施管理工作试点的函》. The letter pointed out that after consensus, it was decided to carry out pilot projects to regulate urban outdoor advertising facilities in nine cities including Changchun, Wuhan, Chengdu, Xiamen, Qingdao, Shenzhen, Wuxi, Zhuzhou and Rugao. The pilot work began in June 2019 and lasted for one year.

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The purpose of the pilot is to "safe and beautiful" as the goal, to solve the outstanding problems of large number of outdoor advertising facilities, set up chaos, low quality, etc. to eliminate illegal outdoor urban advertising facilities, establish a long-term control mechanism, and improve the city. The management level of outdoor advertising facilities promotes the improvement of urban quality. Through the work pilot, summarizing and forming a batch of experiences that can be replicated and promoted, and on this basis, research and develop the normative documents guiding the management of the outdoor urban outdoor advertising facilities.

Pilots on roads and 1-2 regions, focusing on the following tasks:

First, adhere to planning and guidance. The pilot cities must adhere to the principle of “first planning and then managing”, clean up and rectify according to the plan, and implement the permit according to the plan. Formulate urban outdoor advertising planning (hereinafter referred to as advertising setting planning) according to the law, and clarify the overall layout, control objectives and advertising types. The planning of advertisements should be tailored to local conditions, conform to the actual situation of the city, highlight the connotation of humanities and regional style, organically integrate history, culture, characteristics of the times, national characteristics, etc. and avoid “one thousand cities”. The pilot roads and areas should be based on the advertisement setting plan to prepare detailed plans for the road segment and regional urban outdoor advertising settings (hereinafter referred to as detailed planning).

xx第二是改善政策措施。试点城市必须密切关注推动当地法规和政府法规的引入,以管理城市户外广告设施。加强政策配套,建立健全行政许可,技术监管,安全管理,风险防控,监督检查,评估和处罚等一系列支持体系,优化管理制度,明确管理责任,加强部门协调。加强城市户外广告设施的管理。系统,整体,协同,确保试点工作按照规则安全有序地进行。

三是要进行整改。试点城市应充分了解区域城市试点路段和户外广告设施的设置,逐一建立分类账。在广泛征求权属单位,居民和专家意见的基础上,根据广告设置方案和详细规划制定城市户外广告设施整改规划,明确分类处理方法,批量,标准化批次和批次应予以清理。未经许可不得提供的城市户外广告设施,不符合广告设置规划和详细规划要求,违反有关标准和规定,存在安全隐患,严重影响城市面貌的,应当按照拆迁方式拆除。法。

该项目试点城市可以探索建立城市户外广告设施管理信息平台,提高管理效率。

这封信要求试点城市应加强组织领导,加强部门合作,将城市户外广告设施管理纳入重要议事日程。我们将及时制定试点计划并落实工作职责,以确保试点有效。试点城市必须坚持畅通无阻的组合,安全有序地推进试点工作。严格遵守有关安全生产的法律法规,坚持严格公正的执法,坚决杜绝单纯执法,维护人民群众的合法权益。要充分调动市民,商人等社会力量的积极性,坚持共谋,共同建设,共同管理,共同评价和分享,充分听取和吸收群众在广告准备中的意见规划和详细规划,并制定补救和改进计划。及时向公众开放,接受群众监督。